A seat at the table, dressed by RTR
A Rent the Runway × Work Lunch dinner that brought 18 creators, editors and C-suite women to one table in New York, at the centre of a 12-week sponsorship of Work Tip Wednesday, Jeanelle’s get-ready-with-me career series, with every episode filmed in RTR.
- Partner
- Rent the Runway
- Format
- Work Lunch dinner + 12-week sponsored series
- Where
- New York
- Channels
- @jeanelleteves, @renttherunway and Work Lunch
- 18 creators, editors and C-suite women at the dinner
- 760K+ views across 13 Reels
- 96.5K views on the best episode
The goal
Put Rent the Runway at the centre of how ambitious women dress for the moments that matter at work, and in the room with the women who set that standard for everyone else.
How we partnered
The centrepiece was a Rent the Runway × Work Lunch dinner in New York: 18 creators, editors and C-suite women at one table, dressed in RTR and hosted by Jeanelle, with the brand in the conversation all evening rather than on a banner. Around it ran a 12-week sponsorship of Work Tip Wednesday, every episode filmed in RTR and published as a collaboration post on both accounts, from interviews and first impressions to imposter syndrome and signature style.
The series added 760K-plus views across thirteen Reels, with the imposter-syndrome episode topping 96K.
Deliverables
- Rent the Runway × Work Lunch dinner for 18 guests, hosted by Jeanelle
- 13 in-feed Reels: a series opener plus 12 Work Tip Wednesday episodes
- Bonus Story frames wearing RTR
- Additional in-feed posts and a Sunday R.E.P.O.R.T. feature
Have a brief in mind?
Partnerships, events, trainings and advisory, built around an audience of ambitious professionals who refuse to choose between the corner office and a life.
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