A five-minute face for work, and a headshot to match
A private evening for Work Lunch members at Jones Road Beauty’s Upper East Side store: professional headshots, a five-minute makeup look for work taught by a Jones Road artist, and the kind of conversation that only happens when ambitious women are in one room.
- Partner
- Jones Road Beauty
- Format
- In-store member event
- Where
- Upper East Side, NYC
- Audience
- Work Lunch members
- 35+ members in the room
- 72K+ views across the recap posts
- 37K accounts reached by the getting-ready Reel
The goal
Give Jones Road’s customer, the woman with a big job and no time, a reason to spend an evening in the store: a headshot she has been meaning to update, and a makeup routine she can actually keep.
How we partnered
Hosted an intimate members’ evening at Jones Road’s Upper East Side store. Members had professional headshots taken, a Jones Road artist taught a five-minute face for work, and the floor stayed open for the conversations the community is built on.
The night ran as a getting-ready Reel, a behind-the-scenes Reel and an event recap across both accounts, with 72K-plus views between them.
Deliverables
- Programming, invitations and hosting
- Professional headshots for every member
- Getting-ready and behind-the-scenes Reels (@jeanelleteves)
- Event recap (@worklunch)
- Makeup-for-work tutorial inside the Work Lunch community
Photos: Rebecca J. Michelson
Have a brief in mind?
Partnerships, events, trainings and advisory, built around an audience of ambitious professionals who refuse to choose between the corner office and a life.
Plan an event with Jeanelle
