Chief Commercial Officer. Former Nike leader. Founder. Mom.

I’m Jeanelle Teves

Jeanelle smiling in a burgundy suit in an office hallway

My story

I didn’t have a playbook. So I built one.

Jeanelle in a grey pinstripe vest, smiling beside a conference table

I grew up watching my parents work tirelessly to build a better life for our family. They didn’t have corporate playbooks or mentors to guide them. They just worked harder than anyone else in the room.

That work ethic shaped me. But when I entered the corporate world, I quickly realized hard work alone wasn’t enough.

The path to leadership is deliberately opaque.

I was lucky. At 25, I landed my first break as a temporary contractor at Nike. Walking onto that campus, past posters of Jordan, Kobe and Serena, I was overwhelmed and determined to prove I belonged there.

I had one phenomenal boss who believed in me. She didn’t just give me assignments; she led by example with the right amount of empathy and high standard. She showed me how to show up in staff meetings, how to build relationships across departments, and how to present my work in a way that mattered to leadership.

It showed me the power of mentorship — that stayed with me.

That experience shaped everything I do now. I built a career at Nike, led global teams, and became a Chief Commercial Officer, leading strategy and transformation across multiple brands in a private equity environment. But I never forgot what it felt like to be 25, ambitious, and looking around for someone to tell me the truth about how this all works.

That’s why I built Work Lunch.

Where I’ve been

  1. Sacramento, CAJeanelle as a child with her family and a birthday cake

    First-generation

    Raised by Filipino immigrant parents who built a business from the ground up as a team. They planted the seed: “why not me?”

  2. 2009–2012Jeanelle in front of a colourful mural in Barcelona

    Barcelona, then Amsterdam

    Pursued an MBA in International Business at European University, Barcelona, followed by a move to Amsterdam. My first job working abroad was for a headhunting firm, placing marketing executives in global roles. Every job teaches you something.

  3. 2012–2018Jeanelle on the Nike campus beneath a Serena Williams poster

    Nike, European HQ

    In the door as a temporary contractor, working as a digital producer on Nike.com. Rose through digital merchandising to Director for Western and Central Eastern Europe, then Consumer Digital Director for Nike Women’s across 39 countries.

  4. 2018–2021Jeanelle hailing a cab in Midtown Manhattan

    Senior Director, Nike Women’s

    New York City. General management across brand marketing, sales, product merchandising and retail for Nike Women’s, including the 2019 Women’s World Cup launch.

  5. 2021–todayJeanelle seated in a wood-panelled library

    Bugaboo

    Joined as General Manager, Americas, running the long-range growth plan for the US and Canada. Chief Commercial Officer since 2024; now CCO, Americas, leading commercial strategy and transformation across multiple brands in a private equity environment.

  6. 2025–todayGuests at a Work Lunch event listening to Jeanelle speak

    Founder, Work Lunch

    The leadership platform for ambitious corporate women: masterclasses, live coaching and a private community. Providing mentorship at scale to ambitious women around the world.

The person behind the title

Jeanelle in a black blazer and glasses on a New York street

As a first-generation professional

The chameleon

I didn’t grow up with a blueprint for corporate life: no family connections, no insider knowledge. I once worked on a team with individuals from more than 20 nationalities. We brought different backgrounds, cultures, and languages to the table, but the experience taught me something universal: everyone wants to be seen.

You’re a chameleon. You can change colors to match any room.

A friend said that to me once. It was a compliment, and she was right. Being first-generation and wanting to belong had a lot to do with it, and it has served me incredibly well in business.

Jeanelle in a black top and pink skirt beside a New York garden

As a mother

Systems, not balance

I don’t have it all figured out, and I don’t pretend to. What I have built are systems. I wake at 5am because that’s when I do my best work, before the house wakes up. I protect 6–8pm for my family, no exceptions.

Work-life balance doesn’t exist. I speak to work-life alignment instead. I have learned to prioritize ruthlessly, and align my energy to the most important task. Some weeks that means a board meeting I will give 110%, and other times I will be “good enough” at work when it’s my child’s birthday.

Jeanelle at her laptop, phone in hand

As a creator

The feedback loop

Two years ago I started answering the questions in my DMs with short videos: how to ask for a promotion, how to present to executives without rambling, how to build visibility when you’re not naturally outgoing.

Weeks later the replies come back. “I aced the interview because of you.” “I did the town hall better.” “Our CEO gave me such great feedback.” That’s the standard I hold myself to: if it isn’t immediately actionable, I don’t teach it.

What I believe

  1. 01

    Execution over ideas

    The biggest moves in my career came from micro ones I made consistently: preparing, following up, building relationships, and taking ownership. That’s why I believe in the 1% gains.

  2. 02

    Engaged teams over mandates

    A highly engaged team is a high-performing one — that’s my leadership philosophy. I lead by seeing people’s strengths and building the environment where they can use them.

  3. 03

    Practical over inspirational

    If you can’t use it Monday morning, I don’t teach it.

  4. 04

    Fewer things, better

    I’d rather do three things exceptionally well than ten things at 80%.

Beyond work

There’s more to life than corporate

When I’m not in a boardroom or teaching a masterclass, I’m with my family, planning the next trip between New York and Amsterdam, or working on the children’s book I co-wrote with my illustrator husband. A creative passion project, and a reminder of what all of this is for.

New York Family magazine cover, June 2026: Steven and Jeanelle Teves on real parenting moments and their children’s book, Rover Starts Over