One of the New York Icons
Jeanelle was one of the faces of MZ Wallace’s fall 2026 New York Icons campaign: shot around Manhattan in June, launched across MZ Wallace’s Instagram, site and email in September, and shared to her own audience on launch day.
- Partner
- MZ Wallace
- Format
- Campaign talent
- Shot
- Manhattan, June 2026
- Launched
- September 2026
The goal
Real New Yorkers for MZ Wallace’s Icons campaign: women whose days the bags actually fit. Jeanelle’s, a commute to a Chief Commercial Officer’s office and a scooter ride home with two kids, were the brief.
How we partnered
A one-day shoot around the city, photographed and directed by MZ Wallace, in two stories: Work, in a burgundy suit with the Metro Tote, and Mom on the Go, in denim with the backpack.
The campaign ran across MZ Wallace’s Instagram, site and email from September; Jeanelle shared the launch on her feed and Stories, in a collaboration post with @mzwallacenyc and in her Sunday R.E.P.O.R.T.
Deliverables
- Campaign shoot (two looks)
- Launch-day feed post and Stories
- Collaboration post with @mzwallacenyc
- Sunday R.E.P.O.R.T. feature
Photos: MZ Wallace, New York Icons campaign
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