The water-cooler conversation, reclaimed
A sponsored Reel for Culligan that took the office water cooler seriously: three scripts for the two minutes that build the relationships that get you promoted.
- Partner
- Culligan
- Format
- Sponsored Reel + newsletter feature
- Channel
- @jeanelleteves × @worklunch
- Role
- Creator
- 36.6K views in week one
- 350 saves and shares
The goal
Associate the Culligan office water cooler with the modern workplace and the people in it.
How we partnered
One Reel built around a real career skill, three water-cooler scripts, with the Culligan cooler as the place in the office where people naturally stop and talk. It went out as a collab post between @jeanelleteves and @worklunch, and the Sunday R.E.P.O.R.T. the same week pointed back to it.
36.6K views and 350 saves and shares in the first week.
Deliverables
- Concept and scripting
- Sponsored in-feed Reel
- Sunday R.E.P.O.R.T. feature
On the feed
Have a brief in mind?
Partnerships, events, trainings and advisory, built around an audience of ambitious professionals who refuse to choose between the corner office and a life.
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